Chapter 9 Strategy

Suppose a company has a goal to achieve, strategic plans must fit the organizations.
Formation and Implementation.

Tool to help for strategic planing: 7-S model
To see the complicated problems visually, the center is the goal.

• STYLE is the culture.
• Affects STAFF and SKILL
• Affects STRUCTURE and SYSTEM
• Affects STRATEGY
• Meet the GOAL

Value Chain

Supply and channel participant

• Forward / Backward
• Vertical / Horizontal

Level of Strategy

• Functional - value activities in operation and management
• Business - how to be competitive
• Corporate - determine the business field